The title of this post was Barry Goldwater’s campaign slogan in the 1964 Presidential election. Despite the fact that Goldwater was mostly correct on every issue, he was pummeled on election day by Lyndon B. Johnson.
It turns out that being right is independent of the election outcome. This revelation is not surprising. Voters are rationally ignorant about issues, candidates, and good policy. Only people genuinely entertained by politics will spend much time going over all the arguments and becoming experts. They make up a small and statistically insignificant portion of voters.
Compare an individual’s decision in the voting booth to an individual’s decision to purchase a new car. Which one will a individual spend more time researching? Which one does an individual have a strong incentive to make an informed decision?
There are a few factors that actually determine the election. The determinants are a combination of fixed local ideology, national sentiment, and the local public relations campaigns. The only thing a politician has control of is the public relations aspect. He convinces voters that he is a person worthy of office. He presents himself in a likable manner and runs a functional campaign.
This can be disheartening for intellectual libertarians who believe in the merits of American democracy. Success within the democratic system requires successful techniques, not truthful arguments. The arguments are important, and that’s why libertarians care in the first place, but are worthless in the end against a better run leftist campaign.
If libertarians want to catalyze a marginally freer America, they should learn how to win elections.


Important Announcement
Go here: UC Berkeley Students for Liberty blog